branding and Graphic Design for Planet-Saving Businesses
I’m stacey, an outdoor enthusiast on a mission to reconnect people to nature and beautify our world by creating stunning brands.
Sustainable brand design
Outside Minds is a creative brand design studio for regenerative and planet-saving businesses. Our name embodies both our mission and our process. What we do is generate demand for planet-saving brands through artistic and creative design thinking. We serve clients who share the belief that many of the world’s problems stem from our disconnection from nature. When we view ourselves as integral parts of nature, rather than separate entities, we learn to value, nurture, and respect it. Our purpose is to utilize our creative minds to reconnect humanity with the great outdoors and heal our planet.
more than an eco logo
When you think of branding and design, you’re probably thinking of a logo or a website. While other designers are focused on these deliverables, I’m focused on the process behind what makes these deliverables successful. Without a holistic strategy, your logo is just a logo. I work to discover your story and mission, draw connections to market opportunities, and let that insight inform design decisions in a highly collaborative manner.
“to reconnect with nature is key if we want to save the planet.”
jane goodall
let your brand tell your story
At my core is a commitment to amplify the voices of those championing regenerative agriculture and CPG products, weaving their stories into the fabric of our collective consciousness through innovative visual design and creative problem-solving.
You don’t have to use green colors or leaf motifs because your company is climate-conscious. Your branding can tell your regenerative story while also expressing your unique personality. Besides, don’t we want to live in a world where sustainability is the norm? Where you don’t need a “cruelty-free” disclaimer on your packaging because nobody does that anymore? Investing in an in-depth strategic process will take your business to the next level. I’m here as your creative partner in crime.
Impact-Driven
Outside Minds exists to elevate brands making the world better for people, animals, and our environment through smart and creative design solutions.
Strategic
All design decisions are purposeful and meaningful. Aesthetics are important but are not effective unless rooted in strategy. This means your visual identity will resonate with your audience and drive growth.
Hand-Crafted
Much of the work is done by hand. I value craft and the originality of a hand-drawn element. Even if the final product does not involve hand-drawn elements, the act of sketching out ideas is an essential part of my process.
Original
All of my work is inspired by our client’s reasons for being. I ensure that your branding will grow and evolve with you by avoiding short-lived trends and using other design work as inspiration.
services
original creative design work
that is ownable, memorable,
and authentic
Explore the unique services that set me apart and are tailored to you.
The proof is in the plant-based pudding
〰️
The proof is in the plant-based pudding 〰️
stay in the know
Inquire about branding, design services, or a coffee chat!