audit your brand in 5 easy steps
With this brand audit checklist, you’ll be able to assess your brand identity’s strengths and weaknesses. You’ll see how to make necessary changes that can help you overcome growth plateaus and empower you to tackle those marketing materials with confidence.
Your brand identity is a visual representation of who you are and why someone needs you. Getting this visual communication right is key to achieving your business goals. Our brains process visual information faster than written words so all of the elements of your brand are essential to communicating effectively.
Here’s a sneak peek of what you’ll find in my free downloadable checklist:
1. understanding your logo
Logos are usually the first thing we think of when we think about a brand or the process of branding. Logos are visual representation of who you are.
The first step will allow you to see how your logo appears across platforms. You’ll gain clarity around the effectiveness of your logo by getting a sense of what consumers are seeing and interpreting when they see your logo on a website or in their Instagram feed.
2. mission, values, and vision
Oftentimes, we forget about our brand’s mission and vision statement as we go through the day. In this step, you’ll revisit these statements and refresh your memory of the reason your business exists.
In step, you’ll learn how to evaluate whether your brand still represents these foundational pieces of your brand. You’ll also begin to think about your position in the market, the way you’re currently relating to your audience, and how this compares to competitors. You’ll be able to discern whether your branding is still accurate or if it’s evolving with you.
3. evaluate the competition
You likely have some idea of what your competitors are up to. In this step, you’ll take stock of how they position themselves and learn how this intel can give you a competitive edge.
4. putting it all together
This step is all about taking a step back and putting all of the valuable information you’ve gathered to use. You’ll make notes about what you see in an objective way which will expose opportunities in step 5. The information gathered in this step is what leads to transformational changes.
5. uncovering opportunities
In this final step, you’ll take all of the intel you’ve gathered and what you see about your brand and your competition and make decisions. You’ll be able to see how you can strengthen your brand or see a new whole in the market. This deep dive empowers you to get out of the weeds and get a fresh perspective of your branding. You’ll have a clear understanding of where you stand compared to competitors, know what tweaks you can make to give your marketing assets a polish, and evaluate whether your branding still resonates with your vision and mission.
Have I convinced you that you need this yet?
Conducting a brand audit doesn’t have to be overwhelming. This checklist breaks it down step by step so you can identify opportunities to strengthen your brand identity. Get the checklist below!
audit your brand in 5 easy steps
Download your free brand audit checklist today!
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