a brand design that tells a sustainable story and has all the beachy vibes
brite harvest
Açaí is known for it’s bright bold flavor and color. It has become a popular choice due to it’s ability to be blended into delicious smoothie bowls and it’s numerous health benefits. Indigenous to South America, Brite Harvest is bringing açaí products that are harvest and processed ethically and sustainably to consumers.
To capture the vibrant personality and commitment to protecting the ecosystem, we designed a punchy color palette, playful logo, and unique hand-drawn illustrative elements to tell their story.
strategy
Brite Harvest is on a mission to bring ethically produced açaí products to consumers and share a piece of Brazil with the world. The design elements are inspired by Brazil’s vibrant culture and the bold flavor of açaí fruit. The combination of elements gives the brand a vibe that transports consumers to the beaches of Rio.
The decision to purchase is often emotional. The ability to create a vibe, a feeling, or spark a memory is how we make Brite Harvest an easy decision to make when faced with many options in the market. By analyzing the values, mission, and unique personality this brand aimed to visualize, we were able to create an identity that is original and resonates with the audience on a deeper level.