visual storytelling
for regenerative food systems
The ReGen Brands podcast is a weekly podcast hosted by Kyle Krull and Anthony Corsaro. Each week, we create custom hand-drawn illustrations to capture the conversation highlights that add dynamic content to their website, weekly email, and social media. These branded graphics are a the ultimate TLDR.
strategy
These days, many of us turn to Pinterest and Instagram to find inspiration for our branding. While these tools have a place in my process, I strive to find inspiration from my surroundings and my unique perspective. This is how I’m able to create truly unique creative solutions that don’t look like anything else out there. While traveling in Portugal, I gathered photos and sketches of what stood out. In the Algarve, I noticed the spectacular rock formations, the vibrant blue of the ocean, the white buildings with pops of color from flowers, Portugal’s iconic tiles, and the welcoming nature of the locals.
Using these elements and combining them with how Casa Terra wants to make people feel led to the creative direction for this project. The illustrations come from the native plants I saw all around the beaches. The colors are inspired by the water, flowers, and buildings but tweaked to give the brand that approachable and artistic vibe. Casa Terra wants to offer a luxury experience without being stuffy or too serious. A playful type treatment for the logo perfectly captures the vibe.