brand strategy, illustration, design
sunrise farms branding
Sunrise Farms evolved beyond the produce they grow and sell. They realized that they could provide education and build community around regenerative farming. They know how crucial it is to be connected to nature and they wanted to share that with the masses. But, they were struggling to create cohesive and visually engaging content that captured their personality and message. We developed a visual language around the deeper value of their products and events by listening to their story and the goals they have for the farm. We crafted a tagline and full brand identity based on these goals giving them the tools to create marketing collateral, packaging, and anything they may need in the future ensuring that their story is being told in an engaging and compelling way allowing them to grow a larger audience and achieve their dream of reconnecting people to their food and the land.
strategy
Sunrise Farms believes that reconnecting people with their food, land, and farmer is essential to fix the broken food system and we couldn’t agree more. To help them tell this story to more people, we built a visual language around their core tagline: we all live under the same sun. The sun iconography speaks to this tagline and represents the community they are building around regenerative farming. The typography is reflective of working with your hands, feeling the soil, and the hospitality found at their events, farm-to-table dinners, and retreats. The hand-drawn elements create depth and brand recognition throughout their collateral while capturing the personality of the brand. The color palette is inspired by the sun rising over their farmland and crafted to be aesthetic as well as functional. The logo is an homage to the familiar typography seen across farm stands, markets, and general stores but with a contemporary approach making the brand timeless and sophisticated. It was important that the brand reflected the high-quality produce they grow and high-quality experiences they offer. We achieved this by keeping the elements modern, simple, timeless, and through our meticulous hand-crafted process which shines through the elements.