top 3 finalist - climate week brandathon
pacific northwest climate week
Reimagining the identity of PNW Climate Week to spark participation and climate action through an inclusive, optimistic, and creative lens. The solution: a flipped, flowing PNW monogram forming a mountain—symbolizing both the region’s natural beauty and the collective challenge of the climate crisis. The friendly type and elevated palette reflect the quirky, nature-loving spirit of the PNW without being expected or cliché. The result lends itself well to use across all types of media and allows for creative executions to make this event highly enticing for viewers. This project was done in collaboration with Cora McKenzie and Luca Perrone.
