nimbus cloud-like sleepwear
luxury Sustainable Sleepwear branding
Crafted with an unwavering commitment to both comfort and environmental consciousness, Nimbus sets a new standard for bedtime attire. Immerse yourself in the unparalleled softness of regenerative cotton, carefully sourced to ensure the highest quality and a touch that feels like a gentle embrace. Sleep soundly with Nimbus – where style meets sustainability, and every night is an invitation to both rest and responsibility.
strategy
Nimbus is about having it all. Style, quality, comfort, and environmental responsibility. The cloud-like fabric is the inspiration for the branding. From the custom hand-drawn logo reminiscent of fluffy clouds to the color palette, and hand-illustrated animations of clouds drifting slowly across the night sky while you sleep soundly, Nimbus evokes an irresistible sense of comfort and coziness.
We often see eco-friendly brands use leaf elements and greens in their color palettes. While our clients are on a mission to provide environmentally non-destructive products and services, we use market research and competitor analysis to evaluate which direction to take. Studies show that consumers value quality over sustainability claims which is why you won’t see eco-trends and clichés in the work. Our brands are truly original and built on core values rather than design trends that won’t last and become overused making it impossible to stand out.