Keebee
A kid’s clothing brand made ethically, worn joyfully
To generate unique ideas without relying on clichés or other companies' branding, we use a proven process developed and refined over many years. By conducting market research, sketching, and creating a list of nouns that describe your brand, we design an authentic and ownable brand identity. This approach effectively positions clients in the market and differentiates them from competitors. This is the process that we implemented to create the brand for Keebee!
strategy
Keebee is all about creativity and celebrating the joy of being a kid. Their clothing is crafted with sustainable materials design to withstand a day full of play, crafts, and naps. To capture the essence of this brand, we started with a list of nouns. The busy bee stood out as the perfect noun to describe a Keebee kid. This became the brand’s icon. From there, the strategy informed all other design decisions including the typography, color palette, illustrations, and photo direction. The result is a brand that’s selling more than clothing. They’re supporting the active, playful, creative, and joyful experience of childhood.